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THE CALEDONIAN SLEEPER IDENTITY
“There is no sunlight in the poetry of exile. There is only mist, wind, rain, the cry of the curlew and the slow clouds above damp moorland. That is the real Scotland”.
The Caledonian Sleeper aimed to transform their train journeys into an iconic Scottish experience, making the journey itself a destination.
Our white stag identity, with its five-point antlers, symbolises the services to three Highland and two Lowland destinations, contributing to its modern and distinctive re-brand.
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