Stauning starts with the daring adventure of nine friends: a doctor, chef, butcher, teacher, helicopter pilot, and four engineers. They embarked on their journey with two small pot stills, an old butchery, and a shared passion towards creating whisky on Denmark’s West Coast. 

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Surrounded by the ever fluctuating moorlands, shifting dunes and vast, open skies; the friends inspiration came from the elements - wind, sea, fields, heather, peat, and Denmark’s pristine water. Harnessing locally grown rye and barley, combined with traditional floor-malting and small-fire heated pot stills. These nine friends transformed their passion. 

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A collaborative project generated the distinctive packaging. Everland, Sweden, designed a modern and classic bottle, whilst we took inspiration from the distillery’s uniquely sharp architecture to create the impactful label system.