With five generations of farming in the family, Frey Ranch have a unique bond with their fore-fathers and have been farming their land and distilling since 1854. The Frey’s are farmers first, as they grow all the grain on their land specifically for their Bourbon and whiskies.
 
Frey Ranch also have a philosophy which is on the label and embossed on the base of the bottle ‘Be Good to the Land, and the land will be good to you’. This means that taking care of the soil and environment is one of the most important steps in passing the land over to the next generation - in better condition than they received it.

Brand identity, label design.